Brand
Community Access Squad
Disability service
What zyme did.
logo design / branding / visual style / flyers / stationary / vehicle wrap / animated logo / t-shirts / website / content management system / eCommerce / art direction / print management
The Community Access Squad (CAS) is a service for young adults/adults with disabilities to foster friendships, develop life skills, and improve personal well-being and mindfulness. The services operates using a fleet of vans to pick up clients and then head out for the day on pre-planned events. The services is spread across multiple area 'hubs' and has experienced considerable expansion since the brand went live.
Zyme Studio was tasked with creating a complete brand identity for the squad to be used across all aspects of the business; from printed material to digital application. A fully CMS capable website with members area for online bookings of events and online shop was also created and serves as a core component of the business' operation.
Services:
Print / Brand / Digital / Web
Live site:
communityaccesssquad.com
The website features a shop, blog and private member areas for event bookings, viewing event photos and catching up on the latest Squad news.
The brand consists of many secondary logos for the core programs the Squad offers, these secondary logos combine parts of the two primary logos to create a visually consistent suite.
The visual style is aimed towards young adults and aims to make members feel part of a team and proud to be part of the squad. The style was purposely different to the usual 'disability service' branding of competitors.
